How To Attract Publics & Influence States

News & Opinion on how countries are aiming to utilise 'Soft Power', 'Public Diplomacy' and 'Nation Branding'

Al Jazeera: Qatar’s “Jewel in the Crown”

In March and April of this year, the satellite network Al Jazeera was lambasted for bias within its coverage of the Arab Spring, with critics claiming that it now acts … Continue reading

June 8, 2012 · Leave a comment

Euro 2012: Ukrainian Public Diplomacy Disaster?

At the beginning of June, for over three weeks, all eyes will be on Ukraine and Poland as they play host to Europe’s most prestigious international football tournament: the European … Continue reading

May 31, 2012 · Leave a comment


Welcome to “How to Attract Public’s and Influence States”. Increasingly governments are turning to the use of ‘soft power’ and as such communication techniques and public diplomacy have become important foreign policy … Continue reading

May 25, 2012 · Leave a comment