News & Opinion on how countries are aiming to utilise 'Soft Power', 'Public Diplomacy' and 'Nation Branding'
Increasingly governments are turning to the use of ‘soft power’ and as such communication techniques and public diplomacy have become important foreign policy tools.
This blog will bring news and opinion on how countries are attempting to utilise ‘soft power’ and public diplomacy.
In no way is the blog stating that it will be the “be-all and end-all” of all public diplomacy, and that opinions given are the most academic, but is merely used to soothe an interest in ‘soft power’ and ‘public diplomacy’ from a Politics graduate. That said, hopefully it will become not just an enjoyable read, but an informative resource, on a topic that is increasingly becoming important.