How To Attract Publics & Influence States

News & Opinion on how countries are aiming to utilise 'Soft Power', 'Public Diplomacy' and 'Nation Branding'

Monthly Archives: July, 2012

Oh Danny Boy – The impact of the Olympic Opening Ceremony

Seven years after the awarding of the 2012 Olympic Games, and over five years of preparation, the thirtieth (30th) Olympiad is finally underway, for sixteen days of top sporting action. … Continue reading

July 29, 2012 · Leave a comment

A Touch of Royalty

Over the past couple of years the global interest in the British Royal Family has soared and as the monarchy’s popularity stands at its highest for 15 years, at the … Continue reading

July 5, 2012 · 1 Comment